The Rare Beauty Campaign

Selena Gomez and her cosmetics brand Rare Beauty have been the talk of the town on social media lately, especially TikTok. With Selena recently becoming the most followed woman on Instagram, her brand has been reaping the benefits.

On top of Rare Beauty being an up-and-coming brand, their PR team has been working over time. In December of last year, Rare Beauty held an event in New York City with popular influencers from all across the country. One of those influencers being none other than Alix Earle, the fastest-growing influencer on TikTok right now. During this event, not only were influencers posting videos throughout the trip, but Selena herself made an appearance in a video with every influencer in attendance and spoke about her favorite Rare Beauty products.

This was an extremely successful PR event, as the TikTok videos gained extreme popularity. Lots of brands today host significant events like this one, and they even invite influencers. However, putting in the extra effort to make a personalized video with each influencer can increase brand awareness and consumer purchase intention at a speedy rate.

UGA AdClub
Written by Rachel Dowd