What's New? (Fall 2021)

Lil Nas X and Elton John order anything and everything with Uber Eats
Uber Eats recently launched its "Tonight I'll Be Eating" campaign to showcase their diversity of offerings - from the delivery of nail polish to specialized restaurant orders - readily available through their convenient app. The company recruited two legendary musicians, Lil Nas X and Elton John, who also happen to be collaborating on a new song, for their promotional messaging. The 15-30 second commercials created by Special Group U.S., a well-known agency, aim to capture this dynamic duo's growing friendship and shared love for Uber Eats. The ads are flooded with extravagant imagery of the pair's bold styles and exude extraversion. Uber Eats seems to be capitalizing on the hype surrounding Lil Nas X's media blitz, which is reflected in his oddly captivating publicity stunts, the most recent one being his maternity photo in People Magazine. Click here to read more.

Frontline workers bear a psychological burden from the pandemic
According to recent reports, 2/5 frontline workers experience PTSD as a direct byproduct of the pandemic. This is a harrowing figure, considering the ratio is nearly double that of PTSD statistics for military veterans. To call attention to this growing issue, Frontline19, a U.K.-based charity, has created a series of ads avidly encouraging people to leave supportive messages for frontline workers through their free phone service, Hopeline19. The ad also has an informational element, helping people understand PTSD and its grim impact. The ad conjures up powerful emotions by exploring distressing and dispiriting snippets of frontline workers losing patients to the deadly virus. Accompanying these TV ads created by Adam&Eve/DDB, OOH, print, and radio ads will circulate to bring light to such dark times. To find out more about their noble ad campaign, click here.

Netflix, save us from the spoilers
There is a universal truth that many social media users fail to acknowledge: no one likes a spoiler. Yet, almost 12.5% of online conversations surrounding the release of a new show are spoilers. To protect our sanity, Netflix prevented fans from spoiling the new, highly-anticipated second season of "Money Heist." Netflix concocted an ingenious plan to lure the internet blabber-mouths to a special lunch...and then kidnapped them. Click here to read more about how Netflix orchestrated an elaborate plan to rescue us from the spoilers.

This week's newest commercials
It's every creative's favorite time of the week! Click here to learn about the top creative campaigns that you should know about!