Get The Scoop! (Fall 2021)

Nike celebrates Ronaldo's success, paying tribute to his roots
Star athlete, Cristiano Ronaldo, recently became the top scorer of international men’s football by achieving his 110th and 111th goals for Portugal. To show appreciation for this monumental success, Nike decided to update and reconstruct a soccer pitch in Funchal, Ronaldo’s hometown, at the Quinta Falcão community center. Through the construction of an inspirational goalpost reading “Greatness Starts With a Goal,” aspiring athletes will internalize Ronaldo’s essence of persistence and passion. The goal depicts paintings of Ronaldo’s developmental stages as a football player, showcasing images from childhood to adolescence to adulthood in bold colors. Lastly, Nike designed a commemorative CR110 shoe in honor of Ronaldo’s stellar accomplishment, as well as filmed a compelling documentary of his rise to stardom. Click here for more information.

Serena Williams saves the day as Wonder Woman
In a new campaign for DirectTV, Serena Williams assumes the persona of Wonder Woman. In the mall-centered spot, Williams wields her racket to destroy robots spewing destructive tennis balls, protecting innocent shoppers in the process. This one-minute ad, fittingly named “Get Your TV Together,” ironically embodies Direct TV’s campaign to promote a simplistic entertainment medium with its chaotic randomness. The campaign aims to undermine “the fragmented consumer experience,” while depicting a festive retro-themed atmosphere to emphasize its absurdity. Moreover, it will eventually be portrayed on a multitude of entertainment mediums – from connected TV to radio. Click here to learn more.

Elon & Jeff, pay it forward
In a revolutionary campaign by the nonprofit, Concern Worldwide, fake headlines and news clips are showcased to underscore a hypothetical world where billionaires embrace philanthropy. The creative agency Fred & Farid Angeles utilized faux broadcast news segments to accomplish this. The main objective of the campaign is to encourage billionaires such as Amazon’s founder Jeff Bezos and Tesla’s CEO Elon Musk to aid the rampant income inequality that affects the world. Keeping in mind that more than 800 million people globally live on less than $1.90 a day, the nonprofit’s fight against poverty is of extreme importance. Additionally, the reimagined headlines also address corporations like Covid-19’s vaccine producer Pfizer. Ultimately, activism is encouraged via comedy and satire. Learn more here.

The programmatic landscape is changing
Click here to learn more about how Google's plan to end third-party cookies may not be the nightmare digital advertisers imagine.