You Said What? (Fall 2021)

When a smartphone falls, pick it right back up
In current news, the creative agency BETC launched an inventive commercial depicting storylines of individuals dropping their smartphones in hilarious, relatable situations. While comedic and dramatic, the campaign is intended to promote consumer awareness of recycling technology to reduce their carbon footprint. Currently airing on French television networks, the advertisement portrays smartphones being catapulted from a car window, dog’s mouth, balcony, and much more! Overall, their mission to reduce waste and change consumer behavior is noteworthy, while their creative take on a mobile’s “life” breeds a sense of nostalgia and appreciation for one’s smartphone. Their tagline, “Our phones will keep on fallin’ – we will keep on repairing them,” also resonates with humor and purpose! Click here for more information.

Home improvement equals life improvement
British Retailer B&Q recently released a stop-motion film, produced by Uncommon and aptly named “Later Means Never,” to underscore the rejuvenating effect of home renovation on one’s spirit. The simple storyline follows the life of a fictious character, Nigel, who metaphorically rots away in his family’s house, stuck in a banal and bleak environment. However, his daughter’s call eventually wakes him up from his reverie, motivating him to paint, repair, and decorate their living room, turning it from a house to a home. Directed by Sam Gainsborough, the animated film underlines the importance of surrounding oneself with a space “that’s uniquely yours.” During this time of chaos, disorder, and uncertainty, it’s important to focus on the things that one can change, boosting self-esteem and mental health in the process! Click here for more information.

“Anonymous” fast food mascots turn to veganism and litigation
Alpha Foods’ new campaign to promote their vegan products is clever, satirical, and effective! In their hilarious campaign, a fake attorney informs viewers of the brand’s line of delicious, plant-based products, inviting consumers to “sue” the products for their unrealistically meat-like flavor. Blurred-out testimonials take place, alluding to famous fast-food figures such as Ronald McDonald, Colonel Sanders, and Wendy. Such meat-endorsing icons curse the brand for their new vegan appetite with witty dialogue. Overall, the advertisement works as a form of reverse psychology, luring consumers with its humor (e.g. 1-833-NO-PLANTS hotline) and guarantee of great taste! Click here for more information.